Peter Alling has a deep understanding of regulatory considerations within gambling, also from a political view. His experience comprises the asymmetry of standpoints, political complications and possible future orientation in gambling policy. Peter is experienced in legal, intelligence, policy making, organizational and management issues. In 2013 Peter joined Kindred Group plc as Head of Public Affairs Nordics. In that role he has covered the recent re-regulation process in Sweden and acted to influence Norwegian policy developments. Prior to joining Kindred Peter served 11 years as regulator at Swedish Gambling Authority, four of them as Head of operations (licensing and supervision).